Official Specifications
Role Overview & Mandate
Executive Summary
Requisition ID: req41170 Job Title: Global Web Analyst Sector: Fundraising Employment...
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Requisition ID: req41170
Job Title: Global Web Analyst
Sector: Fundraising
Employment Category: Regular
Employment Type: Full-Time
Compensation: USD 73,000.00 - 91,000.00 Salary
Location: New York, NY HQ USA
Job Description
Background:
The External Relations (ER) department was created in February 2020 and is comprised of 3 main but complementary functions: Private fundraising, Communications and Policy & Advocacy. The main objective of the department is to enable this organization of more than 12,000 staff to have the resources needed to continue serving 18 million people worldwide in places affected by war and disaster, shape the humanitarian sector by influencing key policies and reforms, and build and grow IRC’s reputation. The IRC is committed to building a diverse organization and a climate of inclusivity. We strongly encourage applications from candidates who can demonstrate that they can contribute to this goal.
The Global Web Analyst will be a critical partner to the External Relations and Marketing Technology teams! The analyst will drive the analysis of IRC websites with the overall goal of growing our revenue, profile, and brand for the IRC.
Major Responsibilities:
- Partner with ER partners from multiple markets and Marketing Technology to translate broad questions into analysis that will inform website content, design, and strategy. Share findings across markets.
- Build and maintain custom critical metric reports to include wholistic view of website performance; support in the development of targets and benchmarking.
- Be a data storyteller: synthesize analyses on web data and survey results to translate data into meaningful narratives to help team better understand user behavior.
- Work with partners to optimize website visitor pathways and UX to improve donation conversions or other call to actions. Conduct funnel analysis and identify points of friction where visitors may be falling off the most.
- Contribute to a culture of continuous learning and optimization by leading measurement strategies and analyzing A/B tests on website.
- Collaborate with Marketing Technology team on Google tag management, event tracking, and testing.
- Partner with digital teams to explore search engine optimization (SEO) opportunities, keyword strategies and other insights, ensuring better distribution of our content through search.
- Collaborate with fellow analytics colleagues to promote standard methodologies in coding, statistics, and general analysis.
Demonstrated Skills and Proficiencies:
- Curiosity and willingness to explore sophisticated and ambiguous problems and deliver practical insights through both quantitative and qualitative data analysis.
- 2-3 years of professional experience with SQL and/or advanced Excel
- Professional experience with web tools (i.e., Google Analytics, GA4, Adobe Analytics, Google Tag Manager, Google Search Console)
- Exposure to Google tag management concepts
- Experience with A|B testing tools like Optimizely, LaunchDarkly, VRO, VWO, Crazy Egg etc.
- Desire to work in a multi-cultural environment and collaborate with people from different backgrounds and experiences, with a stakeholder-first approach to interacting with partners.
Areas you will grow:
- Experience in non-profit fundraising
- Knowledge of web tracking event tools like Snowplow, Amplitude, etc.
- Understanding of statistical concepts such as significance testing, sample size and power calculations
- Familiarity with Power BI, Tableau, Looker, or other business intelligence tools
- Exposure to R, Python, or Stata.
Working Environment:
This role may require working remotely full- or part-time (i.e., telecommuting). Applicants must have a home or alternate workspace they can effectively complete their work from during regularly scheduled hours.
At the IRC, we seek to build a welcoming, inclusive environment not only for our refugee clients, but for all of our employees. As an equal opportunity employer, we value the strength found in the diversity of voices, experiences, and backgrounds who join us in our work. Fostering an inclusive culture with equitable practices is everyone's responsibility, and we regularly offer trainings and opportunities to learn more and find ways to do better. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, socioeconomic status, or disability status. We are dedicated to ensuring that disabled individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. In your application, please feel free to indicate your preferred pronouns.
We recognize that few applicants may "check all the boxes," but that each person has their own unique strengths that they would bring to the table. In our commitment to building a diverse and authentic work culture, we invite you to apply anyway. You belong here.
The IRC and IRC workers must adhere to the values and principles outlined in IRC Way - Standards for Professional Conduct. These are Integrity, Equality, Service, and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.
Compensation:
Posted pay ranges apply to US-based candidates. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience and skills relative to the defined job requirements.
COVID-19 Vaccination Requirement:
In accordance with IRC’s duty to provide and maintain a workplace that is free of known hazards and our commitment to safeguard the health of our employees, clients, and communities, IRC requires new hires to furnish proof of vaccination against COVID-19 in order to be considered for any in-office or hybrid positions. All IRC US offices require full vaccination to attend any in-office functions (e.g., meetings, trainings).
Commitment to Diversity and Inclusivity:
IRC is committed to building a diverse organization and a climate of inclusivity. We strongly encourage applications from candidates who can demonstrate that they can contribute to this goal.
Equal Opportunity Employer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
US Benefits:
We offer a comprehensive and highly competitive set of benefits. In the US, these include: 10 sick days, 10 US holidays, 20-25 paid time off days (depending on role and tenure), medical insurance starting at $145 per month, dental starting at $7 per month, and vision starting at $5 per month, FSA for healthcare, childcare, and commuter costs, a 403b retirement savings plans with up to 4.5% immediately vested matching contribution, plus a 3-7% base IRC contribution (3 year vesting), disability & life insurance, and an Employee Assistance Program which is available to our staff and their families to support counseling and care in times of crisis and mental health struggles.
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