Role Overview & Mandate
Executive Summary
As a key member of Spire's Growth Marketing and Go-To-Market leadership team, the Senior Director, Digital Marketing & Channels will play a critical role in strengthening and expanding Spire's market position across global Commercial and Governme
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As a key member of Spire's Growth Marketing and Go-To-Market leadership team, the Senior Director, Digital Marketing & Channels will play a critical role in strengthening and expanding Spire's market position across global Commercial and Government segments.
This is a hands-on leadership role for a senior digital marketer who combines strategic direction with operational execution. You will set the digital vision, build scalable programs, and personally lead high-impact initiatives across Spire's digital ecosystem. You lead by doing, raising the bar through expertise, speed, and measurable business impact.
You will own Spire's digital and channel engine end to end, including paid and owned channels, inbound demand generation, website performance, conversion paths, and digital contribution to pipeline. You will directly lead the Social Media & Content Marketing Manager, Video Producer, and Website Lead, ensuring strong alignment across brand, audience engagement, performance marketing, and conversion optimization.
This role is central to executing Spire's Growth Marketing, Market Activation, Brand, Digital Strategy, and Sales Operations priorities in close partnership with Sales and cross-functional stakeholders. You will ensure digital programs are aligned to company strategy, pipeline goals, and regional go-to-market priorities.
Key responsibilities
- Digital Strategy and Channel Leadership: Own the global digital channel strategy across Commercial and Government audiences. Design, execute, and continuously optimize multi-channel programs that engage target buyers and drive awareness, demand capture, conversion, and pipeline growth.
This includes:
- GEO, SEO and SEM
- Paid search and display
- Programmatic and retargeting
- Social media and digital distribution
- Email marketing and nurture programs
- Persona-based digital journeys aligned to enterprise and public-sector buying cycles
- Hands-On Digital Execution: Act as a player-coach who personally executes critical digital marketing activities while guiding the team toward best-in-class performance. You will be expected to operate with a high level of technical fluency and executional rigor.
Core activities include:
- Building and optimizing landing pages for campaigns and strategic programs
- Managing and improving HubSpot campaigns, workflows, email journeys, and lead scoring
- Running paid campaigns across search, display, LinkedIn, and retargeting channels
- Driving GEO/SEO improvements, including technical fixes, content structure, and optimization priorities
- Creating, testing, and refining nurture journeys and email programs
- Running A/B tests across messaging, creative, calls to action, layouts, and conversion paths
- Publishing and maintaining digital content in close coordination with Brand and Content
- Coaching the team on digital best practices, execution quality, and performance standards
- Website Performance and Conversion Optimization: Own and continuously improve the global Spire website as a core commercial asset. Ensure the website supports audience engagement, product storytelling, demand generation, and conversion across both Commercial and Government journeys.
You will:
- Align website UX, structure, and content to digital acquisition and conversion goals
- Improve conversion paths and landing page performance
- Support launches, campaigns, and strategic initiatives with high-value web experiences
- Establish a performance-driven roadmap, prioritization model, and operating cadence for the website
- Pipeline Performance and Digital Operations: Own digital contribution to pipeline performance and lead the operational excellence of Spire's digital funnel. Ensure all relevant channels are optimized end to end across awareness, engagement, handoff, and conversion.
In partnership with SalesOps and Sales leadership, you will:
- Define and monitor the KPIs that matter most for digital performance
- Improve demand capture, conversion rates, and funnel efficiency
- Strengthen digital measurement, reporting, and insight generation
- Help ensure strong alignment between digital programs and follow-up motions across the funnel
- Cross-Functional Leadership: Partner closely with Marketing Activation, Brand, SalesOps, Sales, IT, Compliance, and regional field teams to ensure digital marketing supports the full customer lifecycle, from awareness to conversion to expansion. You will act as the company's subject-matter expert for digital marketing and channels, influencing stakeholders through expertise, credibility, and results.
Desired Experience and Skills
We are looking for a senior digital leader who combines strategic thinking with deep hands-on capability.
Preferred qualifications include:
- 8+ years of experience in digital B2B marketing within SaaS, analytics, aerospace, or other technology-driven industries
- Proven success building and scaling digital strategies that engage both commercial buyers and governmental audiences
- Strong hands-on experience with marketing automation, CRM integration, paid media, analytics, and broader martech ecosystems
- Demonstrated ability to manage and optimize websites, improve digital journeys, and drive measurable pipeline impact
- Deep analytical capability and a data-driven approach to testing, optimization, and decision-making
- Strong people leadership skills, with experience mentoring team members and influencing cross-functional stakeholders
- Experience improving demand-to-pipeline workflows and collaborating closely with Sales or SDR teams is a plus
- Self-starter mentality, high ownership, and comfort operating in a fast-paced, global environment
- Fluency in German and English; additional languages are a plus
Why Join Spire
Join Spire on an exciting growth journey and help shape how we communicate, engage, and win across global markets. Your work will directly influence how our space-based data and intelligence solutions are positioned, experienced, and adopted, while strengthening Spire's brand and pipeline performance worldwide.
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Global Perks
π°οΈ Name Your Satellite Program (NYSP)
π Launch Attendance
π΄ Generous Time Off Policy
π Education Assistance Program
π₯° Employee Assistance Program (EAP)
π Employee Stock Purchase Program (ESPP)
π£ Family Leave
πͺ Fitness Reimbursement
𧑠Employee Referral Program
π Healthy snacks & beverages in every office
About Spire
We improve life on Earth with data from space.
Spire Global is a space-to-cloud analytics company that owns and operates the largest multi-purpose constellation of satellites. Its proprietary data and algorithms provide the most advanced maritime, aviation, and weather tracking in the world. In addition to its constellation, Spire's data infrastructure includes a global ground station network and 24/7 operations that provide real-time global coverage of every point on Earth.
Spire is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.
To help maintain a safe and secure workplace for Spire employees, all candidates who receive a conditional offer will be required to complete a background check. This may include criminal history and employment verification.
Please take a moment to review Spire's Global Data Privacy Notice for Employees, Contractors, Candidates and Visitors, as well as Spire's Privacy Policy.
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