Role Overview & Mandate
Executive Summary
Wheely is a Swiss-founded British luxury services company. We lean into both cultural identities: Swiss privacy and British prestige...
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Wheely is a Swiss-founded British luxury services company. We lean into both cultural identities: Swiss privacy and British prestige hospitality. Our product combines highly-trained chauffeurs, fine in-car experiences, and instant journey availability via a well-designed app.
Over the next 5-10 years we plan to build out and offer a full portfolio of luxury personal services, allowing clients to protect their time beyond just chauffeuring.
We are entering the world's megacities one at a time—having started with London, Paris, Moscow, and Dubai. We are a Series B scale-up, and have raised $28 million to date.
We're looking for a Brand Manager for our international Marketing team. You'll be responsible for the Wheely "Iconic products" and "Events" direction & execution in the market.
What you will be doing
- Be responsible for ensuring campaign plans are successfully delivered in line with both brand strategies.
- Involve in media planning and performance marketing to maximize full-funnel impact, working closely with the Product, Operation, B2B, Communication, and other departments to define the right brand strategy by working closely with our Design department, marketing agency, develop and deliver the most effective advertising plans to meet our business goals.
- Accurately track brand, media, and competitive performance vs. financial (CAC, Retention, ROI) and brand (Sentiment, SOV, Resonance) objectives. The brand manager will have considerable input in establishing associated brand budgets and financial goals.
- Have exposure to international teams with the opportunity to contribute to new products, launches & campaign development.
Requirements
- Demonstrable experience in a Brand Management role, ideally within a Lux brand of FMCG, at least 3 years;
- Project management experience with full responsibility for preparing and launching marketing projects as part of the marketing or branding team;
- Budget development;
- Work with marketing tools (organizing events, interaction with marketing agencies, and design studios as a plus);
- Experience with working in an international organization;
- Fluent oral and written English, at least C1 level.
What we offer
Wheely expects the very best from our people, both on the road and in the office. In return, employees enjoy flexible working hours, stock options and an exceptional range of perks and benefits.
- Competitive salary and equity package
- Medical insurance, including dental services
- Life and critical illness insurance
- Monthly credit for Wheely journeys
- Lunch allowance
- Cycle to work scheme
- Professional development subsidies
- Best-in-class equipment
- Wheely has an in-person culture but allows flexible working hours and work from home when needed.
Wheely is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
