Role Overview & Mandate
Executive Summary
Aberdeen Internship Careers and Employability marketing and communications plan The Aberdeen Internship Programme has operated...
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Aberdeen Internship Careers and Employability marketing and communications plan
The Aberdeen Internship Programme has operated successfully since 2011. The initiative offers students the opportunity to contribute to defined projects or activities within the University during the summer vacation, within a supervised and supportive environment which helps develop transferrable skills for future work or study.
The Aberdeen Internship Programme is designed to provide key support to Professional Services departments during the summer period and is only available to enrolled undergraduate students at the University of Aberdeen. The internships offer the University a unique opportunity to have bespoke projects completed to a high standard by skilled students.
As the University of Aberdeen steps into a new era, promoting our 2040 commitments, the Aberdeen Internship programme complements our commitments to prepare our graduates to thrive in the diverse workplaces of the future and will directly address our aim to offer more work-based learning through placements and volunteering.
Aberdeen Internships will offer students who expect to graduate in 2024 or 2025 the opportunity to contribute to defined projects or activities within the University allowing them to enhance their employability skills.
Projects will comprise of 36.5 hours per week for a 10-week period, starting on June 5th, 2023, and concluding on August 11th, 2023. (Flexibility regarding start date will be considered on case-by-case basis).
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Aberdeen 2040 strategy commits us to equipping our graduates for global employment. A major challenge to ensuring students’ career success is the limited engagement in careers service offerings early enough during their studies to positively impact on graduate outcomes. Data shows only 35% of students set up their CareerConnect profile, and emails receive less than 50% open rates. Social media engagement is relatively low and limited to already engaged students.
The implementation of career registration is now complete, with the first data collected in January 2023 for PGT students. From September 2023, completion of career registration will be compulsory for all taught undergraduate and postgraduate students. Career registration data provides the University with the opportunity to redesign our approach to engagement, enabling content to be targeted to the responses students provide, allowing us to share information on the basis of career interests and support requirements. A PowerBI dashboard will provide student career readiness insights, for example, by year of study, subject or school.
A new marketing and communications approach is required to maximise the impact of this new dataset on student careers and employability engagement. The aim of this project is to develop a targeted marketing and communications plan and bank of marketing assets. The intern will be expected to develop a good understanding of career registration data, analyse existing engagement data and build understanding of the needs of the student body to inform development of strategies to maximise future engagement. The intern will liaise with other University departments, including the Experience, Engagement and Wellbeing team and the Communications and Brand teams, to create original and engaging content and strategies in line with University communication and brand policies. The project will develop a fully targeted careers and employability communications plan, with the assets required, to implement throughout academic year 2023-2024.
As the successful candidate you will demonstrate strong written and verbal communication skills as well as creativity. You should have a good awareness of marketing approaches and experience of designing and delivering marketing and communications. You will have excellent organisational and IT skills, with experience of using Microsoft Office applications and graphic design software. You will be able to prioritise your workload and work both individually and as part of a team.
Salary will be at the appropriate point on Grade 2, £21, 134 per annum.
Any appointment will be made subject to satisfactory references and probation period
For further information on various staff benefits and policies please visit www.abdn.ac.uk/staffnet/working-here
This role is based in the UK and as such the successful candidate will be required to live and work in the UK.
Applications should include a curriculum vitae (no more than two sides of A4) and covering letter (no more than one side of A4), outlining your reasons for making an application. We would strongly recommend that you make use of the University’s Careers and Employability Service to support you in your application.
Online application forms are available at www.abdn.ac.uk/jobs
The closing date for receipt of applications is 14 April 2023
Should you wish to make an informal enquiry please contact:
Kate Robertson, Senior Careers and Employability Adviser
01224 273601
krobertson@abdn.ac.uk
Please do not send application forms or CVs to Kate Robertson.
Please quote reference number INT2313S on all correspondence
