Official Specifications
Role Overview & Mandate
Executive Summary
Overview: A bit about Krow Krow is a full-service creative communications agency working out of four UK offices. Part of...
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Overview:
Our clients range from big established retailers to smaller challenger brands and charities. Giving our team the chance to do good over and above the business bottom line. We make Big Positive Impacts for our Clients that drive commercial growth, with ideas that move people to think, feel and act differently. Behind these ideas is a truly diverse culture, fuelled by passionate, sleeves-rolled up and open-minded thinkers
Role:
Key responsibilities:
About you
Benefits:
A bit about Krow
Krow is a full-service creative communications agency working out of four UK offices. Part of MISSION, we collaborate within a network of creative agencies in 28 locations worldwide, led by entrepreneurs who encourage an independent spirit.
Our clients range from big established retailers to smaller challenger brands and charities. Giving our team the chance to do good over and above the business bottom line. We make Big Positive Impacts for our Clients that drive commercial growth, with ideas that move people to think, feel and act differently. Behind these ideas is a truly diverse culture, fuelled by passionate, sleeves-rolled up and open-minded thinkers
Role:
About the role
As a Senior Planner, you will play a vital role in defining, delivering and steering strong, distinctive and effective strategy for our agency’s client partners. You'll be reporting to our Group Head of Strategy.
Key responsibilities:
- Drive creative excellence through sharp insights, inspiring briefings and productive collaboration with creative teams.
- Overseeing key projects independently.
- Shaping strategic thinking and decision making across your accounts.
- The ability to develop brand strategies and propositions; creative briefs; client presentations; audience profiles; customer journeys; communications and channel strategies.
- Writing decks with a good narrative.
- Communications planning.
- Taking a big-picture view of your clients’ challenges; considering all factors that might affect their brand and communications strategy and developing strategic recommendations to drive our clients’ businesses forward.
- Developing and substantiating a strong point of view, presenting with authority, being able to take internal and external audiences on a journey.
- Preparing and facilitating client planning sessions and strategy workshops.
- Designing, commissioning and managing research to support the development of strategy and creative work.
- Defining measures of success for initiatives and evaluating the impact of our work over time.
- Playing an active role in new business pitches and presentations.
About you
- Ideally at least five years experience of integrated planning in an agency environment.
- The right attitude: an ambition to make great work.
- Clarity of thinking.
- Pushing for very high standards both strategically and creatively.
- Comfortable with being challenged and challenging others.
- Building strong relationships with other departments within their agency and, of course with key clients.
- Thorough knowledge of all aspects of the planning craft to be able to initiate and complete all sorts of planning projects from marketing strategy to communications development and evaluation.
- Able to interpret all forms of evaluation.
- Must be fully conversant with digital channels (without necessarily being a digital specialist).
- Must be confident, articulate and persuasive (verbally and in written work), a good presenter with strong communication skills, excellent client skills and passionate about creative product.
- Must be flexible, self-motivated, capable of working quickly and accurately, able to prioritise and deliver to deadlines.
- High levels of proactivity, quality control and personal curiosity are essential in this largely self-directed role working closely with agency leadership.
Benefits:
What we can offer you
- Competitive salary of £60,000 - £70,000 depending on experience
- Flexible hybrid working (3 days in the office, the rest working remotely)
- A fun and dynamic working environment
- 25 days holiday plus 8 Bank Holidays (an additional day off each year for your birthday, so a total of 26 days per year)
- Private pension scheme (employer 3% when you contribute 5% of your salary)
- Health Cash Plan offering cash back on dental, optical and other health care costs e.g. physiotherapy, osteotherapy etc.
- Employee Assistance Programme
- Cycle to Work Scheme
- Life Assurance (Death in Service)
- Generous Employee Referral Scheme
- Online Learning and Development Scheme
- Electric Car Salary Sacrifice Scheme
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