Marketing Analyst

We are looking for a fearless and talented individual like you who can join our mission to be the best that the industry has to offer.

We want you to bring your unique set of skills and experience to a special place where you can reach your true potential.

This Marketing Analyst role will have a primary focus on lead generation.

The successful candidate will carry out research and analyse data to help identify new opportunities for new customer acquisition and upsell / cross-selling support. In addition to providing market insight across all businesses and brands in the Whistl Group.

Main Responsibilities of the Marketing Analyst

• Conduct competitive research within the digital space and specific business areas
• Provide insights into current market trends across all business areas
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
• Research and analyse data sources for use in acquisition activity, providing recommendations to the Marketing Manager (Acquisition) and Director of Marketing and Communications
• Provide customer analysis for cross-sell activity utilising CRM as appropriate and other complimentary sources
• Develop prospect lists for campaign activity across all business areas, using various tools to enrich and qualify leads
• Measure performance of online and offline campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement
• Track email campaign metrics (delivery, open, click-through rates)
• Ad-hoc analytical and research requests aligned to business strategies and focus areas

This Marketing Analyst role would suit candidates with skills or experience in the following areas: marketing, sales, account management, client support, customer service, SLAs, service reviews, stakeholders, client relationships, partner manager, BDM, and new business.

Benefits

• Enhanced Annual Leave entitlement starting at 31 days (including public holidays), increasing up to 36 days with long service
• Access to our prestige Benefits and Rewards Portal including discounts on high-street shopping, days out, entertainment and food & drink
• Long service rewards: both financial and leave based
• Health Cash Plan: in which you can get money back on health treatments such as prescriptions, eye care, dental, and more
• Life Assurance Scheme: A scheme that may provide a lump-sum payment should you die whilst employed by the company
• Career development opportunities: through E-Learning, Management Development Programmes, and Apprenticeships in which you can gain professional qualifications during working time at no cost to yourself
• Access to a well-established Employee Assistance Programme provider, who provides support to our people and their families in areas such as their health and wellbeing.

And other excellent benefits you'd expect from a market leader.

Info

This Marketing Analyst role involves working Monday - Friday, 37.5 hours a week between 8am and 5:30pm.

Essential Skills

Interpersonal:

• Excellent written and oral communication skills
• Confidence to talk to large groups of individuals
• Ability to manage multiple projects to tight deadlines
• Self-starter with ability to work on their own
• Team-player
• Ability to communicate authoritatively at all levels within the organisation
• Proactive
• Strong project management skills
• Good analytical skills
• Statistical knowledge and experience
• Attention to detail
• The ability to interpret information effectively

Technical:

• Competent with Microsoft Excel, PowerPoint, and Word
• Understanding of various mobile and web applications (examples: LinkedIn, Google Analytics)
• Use of CRM e.g. Microsoft Dynamics
• Knowledge of software such as SPSS

Desired Skills

A minimum of 12 months’ relevant experience.

About Company

Whistl are a delivery management company providing efficient, high-quality, and competitively priced services across Business Mail, Parcels, Fulfilment and Doordrop Media both in the UK and internationally. Distributing more than 4 billion items annually, we are market leaders in Downstream Access Mail (DSA) services handling over 50% of bulk business mail in the UK.

Whistl is a Disability Confident employer and is committed to equal opportunities for all in all of our employment policies and practices.

Essential Requirements

Interpersonal:

• Excellent written and oral communication skills
• Confidence to talk to large groups of individuals
• Ability to manage multiple projects to tight deadlines
• Self-starter with ability to work on their own
• Team-player
• Ability to communicate authoritatively at all levels within the organisation
• Proactive
• Strong project management skills
• Good analytical skills
• Statistical knowledge and experience
• Attention to detail
• The ability to interpret information effectively

Technical:

• Competent with Microsoft Excel, PowerPoint, and Word
• Understanding of various mobile and web applications (examples: LinkedIn, Google Analytics)
• Use of CRM e.g. Microsoft Dynamics
• Knowledge of software such as SPSS