Senior Marketing Manager - NARS

Senior Marketing Manager - NARS

MISSON

As Senior Marketing Manager you will be an exceptional strategic thinker, creative innovator, and inspiring motivational leader, who is ready to take on a fast-paced role driving a marketing and media strategy for the UK and Ireland NARS business. You will build programmes to drive brand awareness, recruit new users and support retail sales growth across all UK & Ireland ensuring all internal parties are aligned.

ABOUT SHISEIDO GROUP

Our mission : Beauty Innovations for a Better World

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?

Shiseido UK & Ireland plays a central role in the EMEA region, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in this buoyant market.

To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

1. Leverage our unique portfolio of Beauty brands across all 3 categories

2. Stay agile and capture new retail opportunities

3. Customer-driven decisions

4. Create a great place to work in Beauty

Our first strength is Make-up, led by NARS, the No 8 brand in the UK market with incredible success globally, and going from strength to strength in our market.

Skincare is a key priority for expansion, with Shiseido having huge growth potential in UK&I, and also the spectacular launch of Clé de Peau Beauté in Harrods and H-Beauty. Drunk Elephant joined our portfolio at the beginning of 2021 bringing its unique tone of voice together with its amazing formulations. In 2023 we are planning to launch ULE a newly created Skincare brand with breakthrough credentials around Sustainability, as well as expanding Gallinée, our most recent acquisition from 2022 and specialized around skin microbiome.

We are also growing fast in Fragrance with brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens.

Our clients include high-street retailers such as department stores, drugstores & chains as well as online pure players and specialty stores. We also have 4 boutiques and 3 direct e-commerce websites.

ABOUT NARS

François Nars launched NARS Cosmetics in 1994 in New York, with 12 iconic lipsticks. His creative vision inspires self-expression and imaginative artistry through an unexpected, no-rules philosophy of beauty. As one of the most influential image-makers in the world, NARS’s signature boundary-pushing approach to makeup, manifests from the palette to the product name, to the campaign esthetics, bringing high-fashion, high-style, and forward-thinking to beauty.

With every product, endless opportunities for self-expression and to be bold, making NARS one of the leading and most respected brands in the world of makeup artistry.

ORGANISATION

• Reports to: Marketing Director, NARS and Designer Fragrances
• Job Location: London
• Contract type: Permanent
• Direct reports: 3

MAIN RESPONSIBILITIES

UK & ROI NATIONAL MARKETING PLANS

• Translate Global Marketing plan into actionable local marketing plan for the UK & Ireland
• Identify local market needs and develop local programmes (in liaison with EMEA/Global teams) to ensure we maximise every commercial opportunity and support brand growth
• Develop launch strategy, in liaison with Commercial to make sure we maximise every business opportunity
• Generate new activations and ideas to maintain NARS’ leading positioning in the market and get the support of the EMEA/Global teams
• Ensure the marketing strategy is executed flawlessly across all functions harmoniously across instore and online

MEDIA

• Be creatively curious. Always considering a ‘first’ to market approach vs following the traditional path whilst keeping in tone with NARS’ nature
• Drive annual media budget development and annual media briefing process with UK/EMEA media agency ensuring smooth sign off with Global teams
• Manage delivery of UK Media execution across omnichannel platforms: deliver consistent marketing plans across physical and digital distribution, including above the line media, amplification of content and product launch sequencing. Integrate innovative channels into campaigns.
• Spearhead comms across all departments to ensure connectivity and synchronisation across full funnel planning

FORECASTING & STOCK MANAGEMENT

• Oversee the forecasting, management, showing clear ROI analysis post-activation to drive prudent decision making, whilst also demonstrating thoughtful leadership in business driving new opportunities to drive performance
• Managing Brand Manager analysis and detailed insight as well as Operational sign off with Lead Team
• Oversee key Commercial partnerships in trade

MERCHANDISING

• Work with Visual Merchandising team in the development and implementation of local initiatives
• Stay abreast of local merchandising competitor examples and feedback in preparation to product launch plans & VM implementation

PRICING & COMPETITION

• Oversee the yearly pricing review for the UK & Ireland including pricing recommendation for the full catalogue
• Monitor pricing strategies across the industry and oversee the yearly pricing review for the UK & Ireland inducing pricing recommendation for newness in
• Coordinate a competitor tracking system that covers marketing, events, online strategy and PR to ensure we keep track of competitor activities and launch plans

ANALYSIS AND REPORTING

• Continuously analyse the UK & Ireland business in-depth and elaborate in partnership with General Manager strategic actions to grow the business
• Manage NPD monthly reports with wider team, as well as ongoing category analysis to identify areas of opportunity within the business

TEAM MANAGEMENT

• Lead a team, including performance management and professional development, establishing ways of working that enable the achievement of a high performance culture
• Ensuring consistency and quality of output whilst maintaining morale and engagement with the business
• Drive meaningful relationships across local, EMEA and Global teams

PROFILE

• Relevant experience in marketing with strong career progression; ideally for a premium colour makeup brand
• Charismatic, team worker, passionate and driven personality with excellent presentation skills and a strong commercial acumen
• Resourceful and generous with their dedication, passion and energy
• Self-er and positive spirit
• Ability to work at pace and with ambiguity
• Extremely high degree of attention to detail and organisation
• Excellent English, written and spoken
• University degree or equivalent
• Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

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