Official Specifications
Role Overview & Mandate
Executive Summary
Position Summary Why join our team? Our marketing team is ambitious, dynamic, and forward-thinking! We’re...
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Position Summary
Why join our team?Our marketing team is ambitious, dynamic, and forward-thinking! We’re here to deliver our vision of #DoWhatYouCant in our communications, creative and consumer experiences.
Innovation drives us both in terms of what we do (launch amazing products) and how we do it (brilliant marketing)!
The team’s remit is simple: to launch and sustain demand for new products in the UK and to make a measurable impact on the commercial success of our business.
Role and Responsibilities
Your key responsibilities
This is a key role within the MX Marketing team. This role delivers successful marketing ‘end to end’ meaning from our communications in mass media through to point of sale.
This role will manage one or two product categories.
It will achieve 3 things:
- Clear, impactful and successful marketing end-to-end for both launch & sustain phases.
- Development and deployment of assets to digital and channel to enable excellent execution throughout the customer decision journey.
- Consistent messaging and visual identity for launch and sustain to drive towards one brand agenda across IM.
Further responsibilities:
- A rolling 12-month launch and sustain marketing plan for the devices you lead – the marketing team will cover all smartphones as well as tablets, wearables, computing and accessories with clear metrics aligned to business targets. The role will be focused on Tablet and A series.
- Clear ownership of a product set. Ensuring that you take full responsibility for understanding and driving forward the marketing needs of your product area.
- Working closely with the product management, channel, sales and wider IM department to ensure that key commercial needs are understood and fed into the wider marketing plan.
- Influencing upwards – ensuring that your plans and ideas for the product category has agreement across the senior members of the business.
- Leading on the briefing of the marketing campaigns you own. This includes the end to end marketing process– including internal teams, media agencies, asset creation, media fulfilment.
- Management of Samsung’s agency partners, ensuring they have clear briefs to deliver the necessary marketing assets and key deliverables for campaigns.
- Bringing together agency partners to ensure they all work together and deliver on the plan that has been briefed and agreed.
- Lead the media fulfilment for the agreed media plans, ensuring that all assets are delivered on time and in line with the plan so no deadlines are missed.
- An asset map and timeline of when assets will be delivered for each campaign, to ensure excellent execution across all partners.
- Adaptation of assets from HQ to optimise them for SEUK.
- Lead the creation of assets where gaps exist to ensure that we have the necessary communications in market to meet the commercial and brand objectives.
- Along with the wider team, support the MX team in their usage of brand assets by approving any assets that have been created using the Samsung brand. Including operator and retailer communications.
- Working closely with the channel marketing team to ensure they have the necessary deliverables in time to deliver on their product marketing needs.
- Ensure that product messaging hierarchy and assets ladder up to overall brand messaging
- Translation of product ‘tech specs’ into messaging that is motivating for consumers working in partnership with product management team.
- Always be looking for opportunities where we can improve ways of working, whether this be with agency partners, new ways to test and learn in media, looking for efficiencies in the way we brief of deliver against the plan.
- Have a strong creative eye, ensuring that the assets we are putting in market have real standout and cut through.
- Consistent execution end-to-end from mass media to POS.
- Continuous improvements based on real-time results and monitoring across all touchpoints.
- Leading by example for the junior members of the team.
Skills and Qualifications
What we need for this role
To be successful, you will possess the following skills and attributes:
Collaborative
- Brand and consumer-driven
- Attention to detail: to deliver toolkits and assets on time to all relevant parties – timings can’t slip and assets have to be consistent.
- Media knowledge: know how to fulfil media plans i.e. supplying assets to media owners in time and in correct format
- Data savvy: the ability to identify and leverage insights and measure performance in real-time, adapting where necessary
- Externally focused: the ability to understand retail, channel and online needs and deliver messages and comms that will generate demand
Resilience
- Design thinking: test, tweak, go again – quickly
- Trust your own judgement and make recommendations on how to deliver what’s needed to be successful at launch and sustain
What does success look like?
Delivering successful marketing that the sales, channel, digital and eStore teams all get behind with marketing leading the way in making people want to buy the new device
Sustaining demand for the new devices over 12 months to hit commercial and brand targets
Ability to define and deliver a message hierarchy and imagery for each point along the consumer decision journey – for launch & sustain
- Market share
- Awareness, consideration, purchase intent
- Pre-order / Pre-reg
- Sales per week
- Increase in NPS
Benefits of working here at Samsung include:
- Hybrid working
- Bonus Scheme
- Car allowance
- Pension contribution
- 3 x volunteering days each year
- Holiday - 25 days per annum plus bank holidays
- Access to staff sales discounts on a wide range of Samsung products
- Access to discount shopping portal
Equal opportunity statement
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
We create the future by fostering a diverse culture to drive sustainable growth.
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