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Executive Summary
Explore a connected marketplace ICIS connects data, markets, and customers to create a comprehensive, trusted view of...
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Explore a connected marketplace
ICIS connects data, markets, and customers to create a comprehensive, trusted view of the global commodities markets. For our customers, the intelligence we provide is empowering, which as a result influences thousands of decisions across supply chains every single day. Our customers look to us to help them to make sense of market complexity and to partner with them to identify future opportunities wherever they may be in the world. Our culture empowers our people, giving them the confidence and inspiration, they need to achieve their aspirations, thrive on innovation, and explore more.
Head of Marketing, EMEA, ICIS - London/hybrid
We have an exciting new opportunity for a high performing senior leader to join our diverse and talented marketing community at ICIS, and to play a pivotal role in supporting the business to achieve its commercial ambitions. The regional Head of Marketing role is a newly created position responsible for elevating and being accountable for our Go-To-Market (GTM) strategy in EMEA. We are looking for an exceptional senior marketing professional with expertise across the customer life cycle, as well as a strong people leader able to inspire and enthuse their team through demonstrating the right behaviours, whilst being a passionate advocate for customer-centric commercial marketing.
Key responsibilities:
- Responsible for creating, defining, owning and leading the regional GTM strategy for ICIS in EMEA.
- Ensure our regional GTM excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.
- Work closely with the local leadership team to understand and support regional business priorities.
- Act as the intersection of regional Strategy, Marketing Development, Marketing and Sales
- Drive a move away from an historic tactical regional marketing approach to a strategic holistic across the funnel/whole life cycle focus
- Optimise execution across the entire customer life cycle and ensure delivery of activities to meet and exceed expectations.
- Work closely with the Commercial Proposition Groups (CPGs) and Customer Success teams.
- Build trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications &PR, Marketing Strategy, Customer Insight and Analysis teams.
- Advocate for our defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; growth drivers; and team excellence.
- Drive excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance.
- Forecasting and budget management. Creating regional annual budget proposals, with supporting justification, on-going oversight, tracking,accountability and reporting.
- Measurement of marketing sentiment &ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.
- Identify opportunities to continually innovate, refine and improve existing processes to unlock capabilities and elevate the marketing operating model.
Experience and skill sets:
- Extensive regional B2B marketing experience
- Demonstrable experience in building and executing GTM that positively impacts awareness, pipeline growth and revenue contribution
- Strong commercial acumen and witha track record of delivering commercial success
- Proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects
- Outstanding communicator and collaborator, with proven experience to influence and inspire at all levels
- Excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members
- Proven ability to be an adaptive strategic leader
- Comprehensive digital skillset underpinned by data literacy
- Practical experience ofCRM and MAP systems such as Salesforce and Eloqua
- Excellent written skills with the ability to present at a senior leadership level
- Creative flair and a curious mindset
- Proven budget management experience
- Track record of managing external marketing agencies
- Solid business, analytical and critical thinking skills.
We’re a superb company to work for, with great people, world class technology, market leading products, a culture of innovation and collaboration, and superb career prospects
ICIS is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
At Lexis Nexis Risk Solutions Group having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 35 diversity employee networks globally and prioritise ensuring inclusive leadership is part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups.
We encourage applicants and employees to tell us about any health issues they may have to allow us to put in place reasonable adjustments that may support applicants in the application process and support employees to succeed in their role.
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