Official Specifications
Role Overview & Mandate
Executive Summary
MARKETING ACCOUNT MARKETING MANAGER (SPORTS) London, United...
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MARKETING
ACCOUNT MARKETING MANAGER (SPORTS)
London, United Kingdom
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
- Be the marketing point person for all account relationships and matters
- Build seasonal Go-To-Market plans and campaigns to support product sell-in & sell-out
- Work with sales and merchandising teams to develop and execute strategic account growth plans
- Manage production of all marketing assets required to deliver agreed campaigns
- Manage account support programs including visual merchandising, staff engagement and training
- Localise Global strategies to ensure relevance for account specific consumer profiles
- Work with the brand marketing teams to create brand and product heat driving opportunities
- Integrate with the wider team including Sports marketing, Retail Marketing, Sportstyle & Golf to maximise account opportunities
- Build relationships with key European colleagues to align on campaigns and strategies
- Think digitally first. Deliver best-in-class digitally lead campaigns and strategies, keeping yourself informed about digital trends and being the go-to for digital retail marketing
- Set measurements, evaluation and analysis of all marketing activity, identifying key learnings and best practice for future planning
- Coordinate market research and competitor analysis and make appropriate recommendations for campaign developments
- Champion accounts both internally and externally to drive the agenda and get the best for the account
- Manage campaign budgets and analysis to demonstrate ROI
YOUR TALENT
- Proven marketing experience and a proven track record delivering fully integrated marketing campaigns, including retail and digital marketing
- Knowledge of and a passion for sports, particularly football and running
- Understand the retail landscape
- Excellent relationship management and proven track record of account management
- Strategic thinker and commercially minded
- Excellent planning and organisation, able to juggle multiple projects and effectively prioritise
- Strong communicator, both written & verbal with the ability to influence
- Consumer obsessed and culturally considered
- Knowledge and experience of social media and digital channels
- Experience in project & budget management
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
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