Official Specifications
Role Overview & Mandate
Executive Summary
Description The Head of Digital Marketing and Operations will be responsible for strategy,...
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Description
The Head of Digital Marketing and Operations will be responsible for strategy, innovation, and execution of digital marketing to meet the commercial objectives of the different brands within the ParentPay Group (SIMS, ParentPay, Schoolcomms etc) - plus the group brand itself. In this role you will also own the development and management of our marketing technology, data, analytics, tracking and performance reporting.
This role reports directly to the Chief Marketing Officer and is a key member of the marketing leadership team. You will lead a team of great digital marketing specialists across social media; SEO, PPC, marketing automation, web, analytics, and reporting.
You are an excellent communicator and leader who thrives working with a diverse group of people. You will have experience of building a specialist team along with practical knowledge of the infrastructure, tools and processes required to serve the business’s requirements.
You are an innovator with deep technical expertise, but you balance this with a strong commercial and practical side.
This role offers a flexible hybrid model, with 3 days per week in our Bristol office.
This role offers a flexible hybrid model, with 3 days per week in our Bristol office.
Key Responsibilities
Work with the CMO and Heads of Marketing to plan and deliver effective digital marketing programmes with measurable results- Develop, manage, and optimise digital experiences for prospects, customers, partners, new talent, and employees
- Build and manage a team of digital marketers with specialist expertise in key areas including SEO, paid search and media, social media, marketing automation, data, analytics, and web
- Act as a trusted advisor in all areas of digital marketing, creating new opportunities, championing best practice, and educating the team on the effectiveness of different approaches
- Establish and then manage a clear briefing processes for internal stakeholders and third-party agencies or vendors that ensure work is delivered on time and as efficiently as possible
- Forecast results and ROI for digital marketing programmes and activities. Deliver concise, insightful, and action-orientated reporting to the Heads of Marketing and leadership teams
- Manage the budget and ensure the business achieves excellent return on investment
- Select and manage third party agencies and vendors where required
- Monitor external market trends, best practice and competitor activities within the digital space and bring that insight to our plans
- Be a strong people manager - nurture your team to be the best they can be
- Ensure all digital work meets brand and best practice guidelines
Skills, Knowledge and Expertise
A committed digital marketing professional - a specialist that loves strategy and execution- Proven experience building best practice campaign execution in digital marketing and operations in a B2B technology business ideally in education and/or elsewhere targeting the public sector
- Capable of creating automated reporting from multiple sources to the CMO and team that clearly demonstrates the impact marketing has on pipeline, revenue, and brand reputation
- Highly organised person that’s able to manage and prioritise requirements across different stakeholders in a fast-moving and matrix management environment
- A people person. Capable of building, leading and developing a relatively new central function with direct reports that work in a hybrid/remote environment. An effective delegator and leader who can marshal team, stakeholder, agency, and in-house creative resources effectively
- Knowledge of different tools, techniques and technologies commonly used in B2B and an enthusiasm for finding new approaches to improve effectiveness
- A strong understanding of technical SEO. Demonstrable experience in CRO, including implementing the correct tools and technologies at scale
- Up to date with the latest CMS platforms, and able to effectively steer the team on large platform related questions
- Technical experience with the following core technologies (or equivalents): HubSpot, Marketo, Wordpress, Drupal, Hootsuite, Microsoft Dynamics, native social media platforms, Adobe Creative Studio, Google Products (including GA4, Tag Manager and Optimise), Microsoft 365 and Asana.
- Experience working with dashboarding and reporting tools like Google Looker; Tableau or equivalent an advantage
- An understanding of HTML, CSS, JavaScript, and other coding languages
- Strong written and verbal communications skills
Benefits
About ParentPay Group
ParentPay Group brings together eleven brands that drive development in EdTech. As Europe's largest EdTech provider, we help primary and secondary schools streamline their cashless payments, improve their parent engagement, safely manage meals and securely store their data. Fundamentally, we create time for learning.
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