Official Specifications
Role Overview & Mandate
Executive Summary
London, United Kingdom Consumer...
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London, United Kingdom
Consumer Products
It’s an amazing time to be joining Netflix as we continue to transform entertainment globally. Netflix is the world's leading internet entertainment service with 231 million paid memberships in over 190 countries enjoying TV series, documentaries, and feature films and games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, as much as they want, anytime, anywhere, and can change their plans at any time.
Netflix is pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long term revenue. We want licensed merchandise to help promote our titles and build them into franchises so they become part of the zeitgeist for long periods of time. That’s where you come in. We’re seeking someone to drive retail brand/marketing campaigns and executions for the Consumer Products team.
Responsibilities:
- Develop retail marketing campaigns (across mass & specialty accounts) to support key titles while managing the execution of all omni-channel tactics.
- Work with licensees on the execution of retail specific campaigns while integrating key partners into bigger retail initiatives led by Netflix.
- Key understanding of retail account strategies and core consumer trends to provide solutions that are break-frame while being executable at retail.
- Define the right marketing and media mix to amplify partner/retail marketing campaigns (i.e. in-store communication, to e-commerce, social commerce etc).
- Expert on digital and social campaigns on defining effective ways to drive engagement and sales of products through custom content, influencer partnerships, SEO, display, & sponsored product campaigns.
- Partner with retailers, licensees, and internal Netflix cross-functional/global teams on the development and execution and amplification of marketing programs.
- Be an internal and external champion of the opportunity and vision with regards to our marketing strategy and push for innovation, out-of-the box ideas and unique campaigns.
- Partner with agencies and creative teams for retail marketing concept developments.
- Ability to project manage multiple projects at once within a very fast paced environment.
- Manage and maintain retail budget.
Qualifications:
- 8+ years of marketing experience within consumer products or retail related industries.
- Knowledge of mass, specialty, e-comm marketing account strategies across the EMEA market.
- Robust knowledge of the licensing landscape with strong contacts and network across key markets within the EMEA licensing & retail landscape.
- Understanding of social and digital marketing.
- Knowledge of retail and industry trends.
- High level of organizational skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines.
- English with additional European language is required, ideally Spanish.
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