Official Specifications
Role Overview & Mandate
Executive Summary
Date: May 18, 2023 Location: Burton, GB...
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Date: May 18, 2023
Location:
Burton, GB
Company: MolsonCoors_UK
Requisition ID: 26385
Hybrid role 2 days a week in Office (Burton), 3 days remote
Why You Should Join Us
For over two centuries Molson Coors Beverage Company has been brewing beverages that unite people for all of life’s moments. We produce some of the most beloved and iconic beer brands ever made and while the company’s history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle.
In addition to popular favourites like Coors, Carling and Doom Bar, our beverage portfolio includes Aspall, Staropramen, Madrí Excepcional, Blue Moon, Pravha, Cobra and Cobra Zero, Rekorderlig, Doom Bar 0.0% and our latest addition, Three Fold hard seltzer. Through exclusive distribution partnerships, we have also expanded our range to include Bodega Bay, Miami Cocktail Company, Tarquin’s Gin, Lixir Drinks, Jimmy’s Iced Coffee and Mixologist’s Garden.
In the UK, more than 2000 dedicated and passionate Molson Coors people work together to make our business first choice for our people, our consumers and our customers.
As a People First organisation, we’re happy to discuss flexible working options.
Your Purpose
We’re now looking to recruit a Senior Marketing Analytics Manager to join our brilliant Marketing Team.
The Senior Marketing Anlaytics Manager takes ownership for high quality, data driven, performance insights to drive portfolio and brand strategy, optimise return on marketing investment and ultimately drive revenue growth.
This roles involves working with multiple data sources and agencies to define and manage the appropriate Marketing Analytics strategy and approach to drive evidence led decision making.
The Marketing Analytics Manager is also responsible for key inputs into Integrated Business Planning (IBP) from a Marketing performance perspective. IBP, and specifically the Product Review cycle, is dependent on a steady flow of issues and opportunities being identified, root causes diagnosed, scenarios modelled, options suggested and recommendations made. It is also reliant on decisions being underpinned by factual analysis.
We have a wealth of data from multiple internal and external sources – this role is designed to bring the technical skill of analytics to apply to that data and support the IBP cycle as described above.
Key Responsibilities
- Manage and continuously improve the regular reporting suite for Brand Review, Segment Review and Portfolio Review purposes in the form of visual scorecards and dashboards.
- This is to be a combination of key Brand parameters and the underlying drivers of performance, as well as bespoke requests.
- Work to define, design and implement MCBC’s approach to Marketing Mix Modelling that enables conclusions around effectiveness to be drawn to define the optimum portfolio and brand investment to realise the Portfolio long range growth plan.
- Work on key projects where Marketing and Data Analytics can play a key role in informing and defining the strategy and tactics such as Premium Brand Strategy.
- Design and implement a Marketing Evaluation Approach which involves collaboration with brand teams and cross functionally to set KPIs, analyse, measure, evaluate, learn and optimise ROI for future marketing campaigns and activations. This will include pre-launch, short term and long term analysis.
- Work with other Division and Regional teams and SMEs to identify and share learnings and best practice to help build our capability both from a Marketing Analytics and Marketing Effectiveness perspective.
About You
- Experience of working with and interpreting brand health and brand performance data in an FMCG category (inputs & outputs).
- Background in Marketing Analytics in a large scale organization would be ideal
- Able to lead and engage senior level stakeholders and win buy-in
About Us
- We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 10 years
- Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life.
- Commitment to the physical and mental wellbeing of all our people. We are proud to have been awarded Gold in Mind’s Workplace Wellbeing Awards.
- We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our 2025 sustainability targets.
Molson Coors Beverage Company: Building Careers
Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it.
This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.
e in celebrating our unique brew and our people are our greatest asset
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