Official Specifications
Role Overview & Mandate
Executive Summary
Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere...
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Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a
culture of inclusion
for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Job Title
Global B2B Marketing Operations, Senior Analyst
OverviewWe are a community of marketers focused on B2B products, solutions and services. The Global Marketing Operations team centrally supports Mastercard’s go-to-market strategy and campaign execution.
Responsibilities
- Help build the strategy, design and implementation of processes to ensure successful campaigns across owned and paid channels, including email, social media, advertising, SEO, newsletters and other tactics
- Work with internal stakeholders and project sponsors to define business objectives, establish project milestones and timeline and drive the process end to end from ideation to launch
- Oversee campaign deliverables and project manage internal stakeholders across business units, regions
- Support the development of digital content to support marketing strategies and generate sales leads, including web projects, thought leadership and virtual events
- Optimize advertising investments, and suggest improvements when ad campaigns are not performing against targets
- Measure the performance of marketing campaigns to effectively communicate outcomes to stakeholders, and assist in the development of performance dashboards
- Effectively partner with vendors (e.g., marketing agencies, creative agencies, event organizers, etc.) and internal stakeholders to drive desired outcomes
Experience
- Demonstrate creative problem-solving to solve complex problems
- Comfortable with presenting to senior leaders.
- Superior attention to tasks, detail and follow through.
- Excellent organizational and time-management skills; ability to react with appropriate levels of urgency to situations and events that require quick response or turnaround.
- Strong analytical mindset with the ability to extract learnings and identify key insights
- Demonstrated ability to multi-task and prioritize multiple projects concurrently, while meeting deadlines
- Familiarity with marketing and sales tools (Salesforce, Pardot, Adobe Analytics or similar)
- Experience successfully executing end-to-end marketing campaigns
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
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