Data Analyst

Marketing Fandom

At Marketcast, we believe in the power of fandom. Whether you’re a gaming company creating your next must-play game, a studio developing the next blockbuster, a streamer changing the game, or a beverage brand seeking to disrupt the grocery aisle, we deliver data-driven research and insights to move the needle.

As a truly full-service agency – research, insights, tracking, social, data science, and more – we are perfectly positioned to solve unique (and fascinating) business challenges. We’re looking for passionate, curious, hungry people to join the team and help change the world – one research question at a time.

We are seeking a talented Data Analyst to join our dynamic team and help us drive the effectiveness of advertising campaigns across multiple industry verticals. At our company, we believe that #FandomIsOurJam, and we are looking for someone who shares our passion for using data analysis to better understand the behavior of consumers and to optimize the impact of advertising campaigns.

We’re looking for someone who:

• Is passionate about data analysis, ideally with some experience in the advertising industry or marketing domain.
• Can analyse the effectiveness of advertising campaigns across multiple industry verticals Media & Entertainment, Sports, Auto & Brands, Tech & Gaming, and Financial Services.
• Will work closely with our clients to understand their business objectives and develop analyses that help them to measure the success of their campaigns.
• Has experience analyzing data from various sources, including Smart TVs, ad servers, and CRM systems, to provide insights on the performance of campaigns.
• Can develop reports and visualizations that clearly communicate insights and recommendations to stakeholders.

It’ll be helpful if you have:

• Experience working with large data sets.
• Curiosity about consumer behaviour and the role that advertising plays in influencing perceptions and behaviours.
• Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, or programmatic advertising would be useful but not essential.
• Experience with data visualization tools such as Tableau or Power BI is preferred.
• Strong SQL skills are essential for this role.
• Experience with Python would be an added bonus.

Benefits and Perks

• 29 days annual leave, PLUS Bank Holidays
• £40 monthly wellness allowance, to assist our employees with a healthy personal life without additional financial stretch
• Flexi-time with core hours between 10 am and 3pm
• Flexible location - With two new UK office hubs, (Reading and Farringdon) employees are welcome to visit their preferred office
• 2 days’ work from home, per week
• 4% match pension scheme
• Enhanced maternity pay
• Regular social events in both of our UK locations
• Professional growth and career development

Our Purpose:

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small-batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science, and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

Our Values:

Curiosity Makes Us Tick

Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meanings and answers. Always learning, always looking for more.

Reward the Hustle

We attract and cultivate talent who roll up their sleeves and get things done, no matter the task, timeline, or challenge. In return, we recognize and reward their performance and commitment. It’s an approach that keeps our teams tight, hands-on and consistently delivering.

Trust is Everything

Our research and perspectives move markets, fuel creative decisions and impact millions of fans daily. This kind of influence requires trust and responsibility, something bestowed on us by our clients. It is earned, honored, and never taken for granted.

Value the What and the How

It’s not enough to be exceptional in your role if you can’t play well with the team. We honor great work by looking at what is accomplished and how we work together to achieve results. This ensures great performance never comes at the cost of behavior that can harm our culture.

Diversity Will Be Our Superpower:

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Check us out: www.marketcast.com