Role Overview & Mandate
Executive Summary
WHAT: Marketing Manager (part time) HOURS: 20 hours per week WHEN: April 2023 LOCATION:...
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WHAT: Marketing Manager (part time)
HOURS: 20 hours per week
WHEN: April 2023
LOCATION: In the office (Shoreditch)
REPORTS TO: Head of Marketing
SALARY: £40,000 (pro rata)
OVERVIEW
KERB is a business that powers other businesses. We focus on the incubation and growth of innovative, independent food businesses. We run brilliant street food markets, workshops, consultancy, bars, a food hall in Central London and have developed a growing, successful corporate catering company, KERB Events Limited.
We are a food-obsessed and people-first company who believes that everyone with a bit of spark should have the opportunity to ignite it. Be it food entrepreneurs or team members, our mission is to create opportunity and joy through great food, from the kerb up.
JOB DESCRIPTION
We are looking for a part time Marketing Manager to work with the Head of Marketing to deliver a range of marketing outputs across key areas of KERB Events. This is a full 360 role that requires a dynamic and results-driven person to develop the brand and drive awareness and sales enquiries.
We’re looking for someone who has experience in and can comfortably deliver the full B2B marketing mix (off and online) for our events catering business, from digital, social, direct, PR, press, print, outdoor and partnerships.
This is a highly practical role focused on output and involving working within a range of marketing deliverables.
As a part time role, we are open to discussion around how best to use the 20 hours per week, in order to be most effective for both KERB and the right candidate.
PLANNING & DELIVERY
- Contribute to the overall marketing planning at a broader level, working with the wider marketing/events/PR team
- Help to deliver the specific marketing plan for the project site
- Contribute and develop to best-of-practice operations and processes
- Excellent project management with the ability to manage a project from conception to completion
- Able to fully utilise all relevant marketing channels to effectively engage, promote and drive growth
- Ability to provide marketing expertise & advice in inter departmental meetings
PRACTICAL 360 MARKETING DELIVERY
Well versed in delivering marketing deliverables across a range of practices, including but not limited to:
- Paid and Organic Socials - Facebook, Instagram & LinkedIn
- Direct / Email - Devise and craft content, scheduling output & segmenting audiences
- Digital - Google, SEO, platforms & target web listings
- Website - microsite & landing page creation, regular maintenance, functionality & updates
- Database - help to grow the KERB Events’ newsletter subscriber databases - via online and offline methods
- Local, on site & OOH - Posters, leafleting, wayfinding, billboards, expos
- PR briefing & management (in partnership with PR agency & support of Head of Marketing)
BRAND, DESIGN & COPYWRITING
- Event-wide collateral brand auditing (with support from Group Creative Designer)
- Copywriting - excellent copywriting skills with ability to adapt messaging to various marketing elements, specifically B2B eg. brochures, web, adverts, blogs, newsletters, menus etc.
- Provide strong creative briefs to designers, agencies and freelancers to deliver concepts, content or assets for marketing campaigns
- Ability to adopt the KERB Events tone of voice and communication style
BUDGETS, FINANCE, ANALYSIS & REPORTING
- Monitor and report on budget spend monthly
- Track and measure marketing efforts monthly, providing reports, insights and recommendations
- Ability to use marketing tools to effectively draw out data eg. Facebook Ads, Google Business, Mailchimp, Google Analytics and more
KEY SKILL REQUIREMENTS
- A solid understanding of marketing principles
- Excellent grasp and experience of marketing within food service industry and in particular the events industry
- Project management
- Ability to effectively use marketing tools and programmes including Mailchimp, Google Business & more
- Ideally basic design skills, using templates via Canva / Figma / Photoshop
PERSON SPECIFICATION
- Has a creative flair with an eye for detail
- Ability to take ideation through to implementation
- An interest in the street food industry and wider food scene of London
- Good communication at all times
- The ability to work independently and flexibly as well as part of a team
- An openness to rolling up your sleeves and pitching in from time to time, on non-designated areas of the business - particularly on site
- Engaged and contributing regularly in team meetings
- A sense of humour
- A proactive / self-starter who is able to focus and operate in a free-style work environment
- Outstanding hustle
WORK PERKS
- 20% off all KERB food & drink
- Hybrid/flexible working
- 25 days holiday (excluding bank holidays) + birthday day off
- Medicash
- Classpass
- Employee Assistant Program (EAP)
- Cycle To Work scheme
- Annual season ticket loan
- Refer a friend bonus
- Enhanced maternity leave after 2 years
