Marketing Manager, Private Equity

Investec is a distinctive Specialist Bank serving clients principally in the UK and South Africa. Our culture gives us our edge: we work hard to find colleagues who'll think out of the ordinary and we put them in environments where they'll flourish. We combine a flat structure with a focus on internal mobility. If you can bring an entrepreneurial spirit and a desire to learn and collaborate to your work, this could be the boost your career deserves.

Embedded in our culture is a sense of belonging and inclusion. This creates an environment in which everyone is free to be themselves which helps to drive innovation, creativity and ultimately business performance. At Investec we want everyone to find it easy to be themselves, and to feel they belong. It's a responsibility we all share and is integral to our purpose and values as an organisation.

Research shows that some candidates can be reluctant to apply to a role unless they meet all the criteria. We pride ourselves on our entrepreneurial spirit here and welcome you to do the same – if the role excites you, please don't let our person specification hold you back. Get in touch!

This role sits within the Segment Marketing Team and is responsible for defining, driving and delivering strategic and high-impact marketing plans to underpin the PECG business objectives and client needs.
PECG is a crucial element of Investec's offering being one of the biggest revenue drivers across the bank. This role is pivotal in designing strategic marketing solutions in acquiring and retaining clients, delivering the very best of Investec's proposition to them. This role connects the business and clients with the wider marketing team. Strong stakeholder and relationship management is fundamental to the success of this role and ultimately, the impact of the marketing strategy and plans.

In addition to the PECG-specific responsibilities, this role also holds responsibility for the marketing strategy for the cross-client group Advisory business.

Core responsibilities:

 Create strategic, best in class marketing plans that make a valued contribution to business objectives and focus on driving acquisition, engagement and retention as required by the individual businesses within the client group

 Be the daily point of interaction to PECG and advisory, managing stakeholder expectations and accountability to business for delivery of marketing activity

 Build strong relationships with business stakeholders to constantly improve your understanding of the market opportunity and client needs, to engender collaboration and buy-in to your marketing plans, balanced with deft negotiation skills and powers of influence and persuasion

 Implement marketing plans (with support from a Marketing Executive), partnering with the Channel Specialists and Brand Activation teams for timely delivery of high impact and creative campaigns, analysing performance data to identify campaign optimisations

 Develop and refine business propositions, leveraging inhouse and external resources to develop a deep understanding of the businesses, clients, competitors, etc., to facilitate informed decision making

 Mine data in sales journeys, propensity models, our CRM system and campaign performance reports to ensure maximum effectiveness in campaigns

 Source creative solutions to business and marketing challenges, drawing on internal and external expertise and establishing feasibility and risk appetite

 Be a valued and respected leader within the team, contributing to team dialogue, priority projects and workstreams that benefit UK Marketing, investing time in training and developing of yourself and others

 Building and adding value to Investec's brand, protecting it and finding ways to improve awareness

 Report on results and progress against plans, for each activity within plan and against budget on a monthly and quarterly basis (as a minimum) and as required

 Manage the marketing budget for the businesses to ensure maximum ROI, including reporting on ROI and on utilisation back to the business in monthly marketing meetings

 Line management responsibilities of a Marketing Executive, supporting their personal and professional goals

 Have a ‘One Investec' mindset to explore opportunities for cross sell outside of PECG including Listed, Private Companies and Private Banking.

 Work closely with the Product Marketing Manager to activate marketing campaigns for PECG

Be a PR counsel for our external agency, Lansons

Technical Skill Set:
 Strong, creative and relevant marketing skills and experience in identifying, leading and delivering results-driven campaigns for institutional clients

 Keen interest in and experience of marketing the products and services offered by PECG and advisory as well as a deep understanding of the wider market environment our clients exist in

 Ability to manage and deliver multiple campaigns and projects at pace, both directly and through agencies and the wider Marketing Team

 Experience using market insights, business results, competitor insight and client analytics to take a strategic approach to determine the most effective plans

 Experience in and the ability to leverage the MarTech tools required to deliver and optimise your marketing campaigns, (eg: DotMailer, CRM, PowerBI, etc.)

 Strong time management and prioritisation skills

 Strong attention to detail and focus on delivering a high standard of work at all times

 Financial services product knowledge and Investment Banking experience preferred

Behavioural Skill Set:
 High level of professionalism, initiative, tenacity and self-awareness

 Strong stakeholder management skills to build productive relationships with business decision makers, the ability to persuade and influence people, negotiate and resolve challenging relationships

 Desire to partner with colleagues to create high quality marketing outcomes, communicating and collaborating effectively, being a valuable and respected member of the immediate team and the wider marketing team

 Excellent communication skills and a honed ability to influence others

 Positive and enthusiastic approach

 Growth mind-set and strategic thinker

 Curiosity, a desire to solve problems and ability to be agile in change

 To act with integrity at all times and embrace the philosophy of treating our customers fairly (compulsory)

Regulatory Knowledge as applicable to role (compulsory)