Role Overview & Mandate
Executive Summary
Brief overview of the role: We are looking for an apprentice to specialise in social media content and e-Commerce....
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Sources: USCIS E-Verify & Home Office CoS
Brief overview of the role:
We are looking for an apprentice to specialise in social media content and e-Commerce.
Working week:
Monday to Friday. 830-1730.
Positions available:
1
Some key duties are;
- You will pay special attention to creating engaging content
- Manage and run social media campaigns
- Analyse data for social media campaigns
- Make recommendations based on social media engagement
You will also play a key role in developing and supporting the e-Commerce activity. This is a new initiative, so developing key strategies for sales and growth are pivotal in making this a success. There is the opportunity to really make this your own and be a key part in the growth of the business.
Requirements and prospects
Qualifications Required:
None specifically, but you should be able to showcase your creative skills.
Desired skills:
You should have a creative mind and approach to writing engaging and meaningful content. You should also have some understanding of direct sales and customer engagement.
- Attention to detail is critical
- Excellent written and spoken communication skills
- Excellent grasp of English with particular attention to grammar, spelling etc
- Creative
- Can-do attitude
Training to be provided:
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
- Customer engagement and market segmentation
- Customer lifecycle
- Digital and Social Media Strategies
- Exploiting real-time information
- Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
- Security levels necessary to protect data
- Digital etiquette
- Customer Relationship Management systems
- Understand the differences between all the major digital and social media platforms
- Plan digital content based on audience needs
- How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
- Compatibility of code on different platforms
- Components involved in web development
- Hosting and serving
- Search Engines
- How local (cookies) or session data storage is utilised
- Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
- Layout, reporting, campaign and conversion tracking
- Data collection, setup and configuration
- Analysis tools and techniques
- Advanced marketing tool
Future Prospects:
There is a full-time role available upon successful completion of the apprenticeship.
