Social Media Manager

Join our Global Marketing team!

Are you a social media expert who is deeply passionate about the power of social media in marketing? Do you have an eye for detail and a drive to make a difference? Consider yourself a creative, multi-tasker who knows how to bring your content ideas to life and at pace. Would you like to work for a company that has a friendly and informal culture and working environment?

Then check out the exciting opportunity below!

Insights… Who are we?

Insights are a global Learning and Development company working in partnership with leading organisations around the world. Our preference-based learning solutions have impacted millions of lives worldwide and our product portfolio helps our customers to positively transform their people, their teams, and their whole organisations.

Who are the team?

We are recruiting for a Social Media Manager to join our Global Marketing team who are a creative, fun, lively, close-knit team of Marketing experts. This is a UK based permanent role on a remote basis. We’ll provide you with all the equipment you'll need to be set up for success to work from home and stay connected to your colleagues.

Your purpose in the role

The Social Media Manager is a highly motivated, creative individual with experience and passion for connecting with current and future clients on social media. That passion comes through as they engage with followers daily, with the ultimate goal of turning fans into customers. The successful applicant will be responsible for the creation and publishing of relevant, original, high-quality content with the aim of growing our social followership while channelling users to our corporate website to enquire.

Day to Day...

• You will be responsible for setting the global social media strategy for Insights.
• You will work with our regional marketing teams to identify the best way for this to be delivered in their market, ensuring they align to the global vision.
• Lead in the ideation and development of relevant content topics to engage the company’s target customers.
• Design, create, then curate, schedule and manage all published content (image and written).
• Maintain pipeline of material with four-week lead time.
• Monitor, listen and respond to users in an appropriate and timely fashion while driving web referrals and ultimately business enquires.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and influencer outreach efforts.
• Work with our content and design team to create engaging posts.
• Analyse key metrics regularly and tweak strategy as needed to achieve targets
• Compile and present monthly performance reports for management (ROI).
• Run our internal media hubs to collate and present social/news content in our global offices.
• Run scheduled sessions to support the Sales teams with their Social Selling performance through the likes of profile optimisation etc.
• You will be responsible for managing the social media testing strategy, ensuring we constantly test new ideas and new channels
• You will manage the Social Media Specialist and will be responsible for growing the scale and size of the social media team to ensure we continue to meet the needs of the business.

How you’ll show up

• You’ll possess knowledge and experience in the tenets of traditional marketing.
• Demonstrable creativity and documented involvement in corporate social media.
• Proficient in content marketing theory and application.
• Experience in sourcing and managing content development and publishing.
• Serviceable graphic design skills and familiarity with the Adobe creative suite.
• Exhibit the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why your ideas are analytically sound.
• Display in-depth knowledge and understanding of our social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, etc.), their respective participants, and how each platform can be utilised in different business scenarios.
• Showcase exemplary short form copy writing and language skills.
• Display ability to determine when written, pictorial, or video message delivery is most appropriate.
• A team player with the confidence to take the lead and challenge other colleagues when necessary (i.e., content development, creation and editing of content).
• Familiarity with automated social publishing and reporting tools.
• Demonstrate winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.

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