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Role Overview & Mandate
Executive Summary
An eCommerce client is seeking a Digital Marketer (Freelance) to manage traffic acquisition, conversion, A/B testing, and reporting....
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An eCommerce client is seeking a Digital Marketer (Freelance) to manage traffic acquisition, conversion, A/B testing, and reporting. You will be responsible to develop and implement marketing strategies to boost brand awareness and lead generation.
This is a freelance, remote position. We welcome candidates from any location.
RESPONSIBILITIES
- Deploy and optimize marketing campaigns in Google and in various social media platforms (Facebook, Instagram, TikTok, etc).
- Create strategies for partnerships and co-marketing.
- Track performance and optimize the site by providing recommendations to help with SEO and A/B testing site content/messaging.
- Set up, deploy, analyze, and optimize the eCRM programs.
- Generate the right creatives to be used and define performance marketing goals to deliver the right ROAS/ROI for the business.
- Generate reports on the performance marketing results to stakeholders.
REQUIREMENTS
- Previous digital marketing and e-commerce experience.
- Experienced with Google Ads, social ads, e-mail marketing, and affiliate marketing.
- Hands-on experience with Google Analytics, content management systems, Adobe Creative Suite, and Google Suite.
- Familiar with Shopify and Klaviyo.
- Knowledge of attrition modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools.
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