Official Specifications
Role Overview & Mandate
Executive Summary
Country United Kingdom Job Family Marketing & Communications For almost 90 years, GfK has been a...
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Country
United Kingdom
Job Family
Marketing & Communications
For almost 90 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, ROI, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of 8,000+ employees.
Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and will support your development within our international teams. We are proud of our heritage and our future, as we continue our evolution from Market Research provider to SaaS data solutions and consulting partner. We value extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!
Job Description
GFK Marketing Events Manager
For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees. Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!
Job Description
A key role in our Global Marketing business, the Senior Marketing Events Manager supports the planning and coordination of events across all regions, co-developing and implementing strategic and multi-faceted event programs designed to deepen client engagement and meet Global business objectives.
Reporting to the Head of Events based in London and working closely with our regional Marketing Mangers and Business Leads, the successful post holder leads virtual and in-person activations.
The Events function is a Centre of Excellence (CoE), along with the Brand and Content teams. Part of a team of 3, the role is to understand our global Events activity, and provide best practice solutions and ideas – sometimes light touch, and sometimes end-to-end.
Key Duties
Support the delivery of our virtual program of events, on a tactical level; and to deliver key GfK proprietary and third-party events as part of larger campaigns.
In support of GfK’s client engagement and retention initiatives, to ensure that events are planned and delivered in an effective and cost-efficient manner, ensuring that clients are engaged, and understand how the reliability of our data and insights products provides real-time actionable recommendations.
Fundamental to this role
- Work with the Content CoE to form tactical and longer-term events narratives
- Brief and manage senior stakeholders
- Identify external sponsorship opportunities to position our brand & solutions
- Possess experience and proficiency in delivering best in class virtual and in-person events
- Project manage global complex activations.
- Experience of KPI dashboard reporting
- Co-manage the virtual calendar
The person
- An experienced events professional, a team player, able and willing to go the extra mile, whilst managing expectations and personal workload.
Requirements
- Experience of successfully managing financial targets and budgets.
- Experience of engaging with and managing multiple senior stakeholders.
- Experience of time management and task prioritization to meet inflexible deadlines.
- Demonstrate effective organizational skills and the ability to manage multiple tasks simultaneously.
- Demonstrate a high level of attention to detail across all tasks and projects.
- Ability to communicate effectively and professionally with a wide range of people, in writing and face to face, both internally and externally.
- Extensive experience of working in a marketing/events office environment or related service.
- Experience of end-to-end conference production.
- Ability to obtain, analyze and present information effectively, both in written and oral formats.
- Ability to use a variety of computer software packages (including Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Microsoft Outlook).
- Knowledge and experience of ON24 as a virtual events platform, or similar
#LI-Hybrid
We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential.
We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.
We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.
Learn more about how we are driving diversity and inclusion in everything we do on:
https://www.gfk.com/about-gfk/diversity-and-inclusion
At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.
We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.
We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.
Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!
GfK UK has committed to a net zero carbon emissions policy by 2026.
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