Official Specifications
Role Overview & Mandate
Executive Summary
Fnatic is one of the biggest names in esports with a partnership roster full of some of the world’s leading brands, including...
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Fnatic is one of the biggest names in esports with a partnership roster full of some of the world’s leading brands, including ASOS, BMW, Hisense and Crypto.com. As a Business Development Executive you’ll initiate and build new relationships with global brands and demonstrate the value they can achieve by connecting with highly engaged youth audiences. You’ll support business development work with brand partners, licensees, distributors and other relevant third parties, both directly and in collaboration with agencies, and be a passionate ambassador for Fnatic at all times.
Your mission is to:
- Align Fnatic’s value proposition and positioning with the motivations of brands, and expectations of the market, to develop long-term relationships that have the ability to scale
- Work independently and with trusted sales agents to generate and qualify leads through targeted outreach
- Work closely with the Commercial Operations team to help categorise and prioritise brands on a clearly defined prospect list developed through in-depth market analysis
- Work closely with colleagues in Partner Marketing to generate compelling pitches that align with Fnatic’s proposition and capability to deliver
- Track and manage a pipeline of multiple opportunities, ensuring key stakeholders are kept informed about status and progression
- Support and build key sales agency relationships and ensure Fnatic’s commercial interests are being advanced at all times
- Represent Fnatic at industry events, and through other appropriate channels, to educate and inform the market as well as to create authentic networking opportunities
- Take on ad-hoc projects as outlined by your manager
We're looking for:
- Sales experience, ideally in a digital agency, media or rights-holder environment
- Track record of over-achievement and hunger to exceed targets
- Ability to understand the goals of brands and how they can engage with audiences to achieve them
- An engaging personality that naturally builds strong relationships
- Self-awareness and honesty in evaluating how you can improve
- A disciplined, methodical approach; understanding the inputs that lead to success
- Knowledge of the esports/gaming landscape desirable (but not essential)
- Strong analytic skills and affinity for data
- Creativity and ability to participate in ideation
- Excellent written and verbal communication in English, additional languages desirable
What we have to offer:
- The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
- Hybrid onsite/remote work policy
- Private medical insurance (Vitality)
- ASOS discount
- Eyecare vouchers
- Cycle to work scheme
- Self-development book requests for the Fnatic Library
- Fnatic shop staff discount
- Fruit, drinks and snacks available daily in the office
- Regular lunch clubs, office drinks and other social activities
Diversity, Equity & Inclusion: #AlwaysFnatic
At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange family.
We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
- We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.
About us
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.
Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
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