Role Overview & Mandate
Executive Summary
Job Description We recognise the value in having people with a variety of backgrounds,...
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Job Description
We recognise the value in having people with a variety of backgrounds, experience and skills in our business. That means the role requirements here should be seen as a guide, not a checklist. If you have more, less or different experiences, but really relevant skills, we’d love to hear from you.
We work flexibly and will help you to find a healthy balance of remote working and time in our fantastic Southampton office, collaborating, taking part in events and getting to know people that makes working with us so rewarding. We welcome the opportunity to discuss reduced hours and job share arrangements.
The Role
In the role of Copywriter -12 Month FTC you will be bringing the Cunard brand to life through the creation of copy that reflects the brand positioning for the defined target market and meets strategic and tactical objectives.
You will:
- Create copy that supports concept, meets the brief, reflects brand positioning and adheres to house style
- Act in an advisory role to the rest of the business for copy and tone of voice whilst building brand knowledge in order to present a compelling and accurate account of experiences with the brand always ensuring accuracy and brand compliance.
- Use your creative approach to agree globally applicable creative concepts with designers and present concepts with clear rational to internal and external stakeholders.
- Have the opportunity to input into campaigns led by appointed advertising agencies to ensure consistency and provide constructive feedback and amendments where required.
- Provide guidance and copy writing for international teams and Cunard Website with a focus on SEO.
Our role categories range from CUK15 (entry level) to CUK1 (Brand President) so you can clearly see internal development opportunities. This role is a CUK10 and is offered on a 12 Month fixed term contract basis, with at least two days based in our Southampton office
About You
Fresh ideas and different perspectives are what excite us most and help us to succeed. Alongside bringing these to the role, you’ll also need:
- Previous experience in a copywriting role along with experience of copy editing, proofreading, developing and presenting creative concepts and writing for direct marketing, digital and brochure projects.
- A creative approach with the ability to adapt to changing deadlines.
- Excellent communications with the ability to express views clearly whilst being receptive to other ideas and open to constructive feedback.
- A relevant degree (or equivalent) in English Language or related course
Being part of our team has its advantages…
We’re a holiday company so we know there’s more to life than work. Our comprehensive range of benefits are designed to help your personal and financial health and wellbeing.
- Home and office-based hybrid working (minimum two office days)
- Recognition scheme with prizes and awards
- Employee Discounted Cruising plus Friends and Family offers
- Regular office events including live entertainment, lifestyle events and charity partner fundraisers
- Extensive learning and development opportunities
- Employee-led networks
- Employee Assistance and Wellbeing programmes
- Company paid Health Cash Plan and health assessment
- In-house Occupational Health help and access to digital GP
- Life Assurance
- Parental and adoption leave
- Employee Shares Plan
- Electric Car and Cycle to Work schemes
- Onsite restaurant offering range of healthy cooked and grab and go meals
- Discounted retail and leisure via discounts portal
- Minimum 25 days leave, bank holiday allowance and holiday trading scheme
- Contributory Defined Contribution Pension scheme
- A friendly welcome with help settling in
About Us
No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the world’s largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britain’s rich seafaring heritage, P&O Cruises and Cunard. Collectively they have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people for over 350 years. And in a multi-million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people.
Our diverse yet tight knit teams share high standards, heartfelt values and passion for our purpose. Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion.
It’s through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travel’s Employer of Choice.
To keep everyone on board fit and well, colleagues who visit or work on our ships must be fully vaccinated, including boosters. We’re reviewing this requirement regularly.
