Consultant- Digital Customer Analytics

About Capgemini Invent

About Capgemini Invent

As the digital innovation, design and transformation brand of the Capgemini Group, Capgemini Invent enables CxOs to envision and shape the future of their businesses. Located in more than 36 offices and 37 creative studios around the world, it comprises a 10,000+ strong team of strategists, data scientists, product and experience designers, brand experts and technologists who develop new digital services, products, experiences and business models for sustainable growth.

Capgemini Invent is an integral part of Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion.

Get The Future You Want

Why this role?

Within this role you will use your experience within Customer Insight and Digital Analytics to help our clients better understand their customers in order to tailor and optimise their customer interactions, digital marketing activities and service & product design.

You will work across multiple industries to identify innovative analytical solutions, based on best practice, that can be applied to address specific customer and business challenges. You will have technical expertise in digital marketing, customer data and visualisation platforms, and ability to develop new solutions and propositions. You will put your consulting skills in practice by planning, managing, and organising projects, delivering presentations to clients and working to tight deadlines.

Why you?

You’ll have experience in some of the following areas (not all are required):

• Experience in designing, developing, and deploying analytical solutions using customer data
• Proven track record in helping businesses leverage customer insight to make more informed business decisions
• Experience in customer insight, segmentation, predictive modelling, social analytics, marketing analytics and commercial analytics
• Working in digital and ecommerce industries
• Setting up web analytics metrics to measure performance of digital services
• Measuring and analysing online marketing campaigns including natural and paid search, email, affiliate, display and social
• Working with Adobe and/or Google Marketing Cloud platforms
• Working with web analytics tools, such as Google Analytics, Adobe Analytics, SiteCatalyst
• Understanding of paid search platforms, such as Google AdWords
• Working with data visualisation tools, such as Google Data Studio, PowerBI and Tableau
• Working with website optimisation tools for A/B and multivariate testing, such as Google Website Optimizer, Adobe Target and/or Optimizely

Why Capgemini Invent?

As a team:

We value diversity: we embrace the value that diverse teams bring to our A&AI practice and our clients.

We focus on clients: positively impacting our clients data culture and operations

We are committed to learning and development: obsessed with advancing our data, insights and analytics skills

We're stronger when we collaborate: active collaboration and other Invent capabilities and with wider Capgemini, most notably I&D, Tessella and with select third party alliances

We foster community: building new analytics and AI products and services through our functional and industry communities of interest

We believe data can be a driver for a better world: we will use our AI & analytics skills to improve sustainability, address climate change and champion active inclusion

Diversity

Capgemini positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. We are committed to hiring, developing and retaining the best people to deliver innovative, world-class solutions for our clients. We foster an inclusive culture that enables everyone to achieve their full potential and enjoy a fulfilling career with us. Our comprehensive flexible benefits package and lifestyle policies enable our employees to balance their individual, family and work-life needs.

Learning and Development

There’s an endless amount to learn at Capgemini, and an endless number of ways to do so. You will have the opportunity to regularly go on training and receive best-in-class management consulting training from our Capgemini University in Paris. You can pursue a range of technical learning opportunities and you will have access to industry-wide training courses and accreditations.

Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.

We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.

In order to commence a role with Capgemini UK plc you will be required to provide documentary proof prior to joining the Company that you are entitled to live and work in the UK.