Official Specifications
Role Overview & Mandate
Executive Summary
Go to Market Manager (GTM) Job Req ID: 13939...
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Go to Market Manager (GTM)
Job Req ID: 13939
Posting Date: 13-May-2023
Function: Product & Propositions
Location:
1 Braham Street, London, United Kingdom
Salary: Competitive, with excellent benefits
Internal Closing Date: 23/05/2023
Location: London (preferable), Birmingham, Bristol, Manchester
Why this job matters
This is a highly visible and influential role that is the driving force to launch a customer-centric set of propositions. The role brings together market and customer insight, P&L objectives and the product strategy. You will drive the Go To Market and commercial realisation of the Proposition benefits for BT Media & Broadcast.
BT is passionate about ensuring everyone can have an opportunity to build a successful career, to find out more view our YOU CAN video here:
You can (bt.com)
What you’ll be doing
- Implements customer value propositions across specific customer and business segments.
- Supports the execution and development of the proposition function's strategy and roadmap for BT Group's core value proposition, products, and services.
- Contributes towards sales enablement, the development of marketing materials, services work packages and product refinement.
- Executes end-to-end proposition design strategies and development across commercial priorities and experiences.
- Implements activities that drive competitive differentiation and unique value proposition of BT Group effectively shaping a strong and impactful products and services narrative.
- Monitors research and market intelligence activities across a range of information channels ensuring BT Group's leading market position is upheld.
- Implements go-to market strategies, including that of marketing and collateral, enabling sales and customer leaders to win competitive bid opportunities.
- Champions, continuously develops and shares with team knowledge on emerging trends and changes in proposition management.
What we would like to see on your CV
- Demonstrable experience of collaborating and influencing a diverse range of stakeholders
- Experience launching solutions and propositions in the B2B market
- Roadmap and GTM development and execution
- Knowledge of how to obtain and interpret customer and market insight
- Marketing and commercial experience
- Project management, propositions or product delivery
The skills you’ll need
Business Case Development
Stakeholder Management
Market Research
Commercial Acumen
Strategic Planning
Data Analysis
Go-To-Market Strategy
Benefits include:
- Competitive salary
- 10% annual bonus
- Pension scheme (up to 10% BT contributions)
- Flexible Hybrid working
- Access to training and development to help you grow with us
- 25 days annual leave (plus bank holidays)
- Shares Plan
- Flexible benefits: cycle to work, childcare vouchers, healthcare, etc.
About us
BT is part of BT Group, along with EE, Openreach, and Plusnet.
Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.
We value diversity and celebrate difference. As Philip Jansen, our CEO, says ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’
We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.
This is your chance to make a real difference to the world: to be part of the digital transformation of countless lives and businesses. Grab it.
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