Official Specifications
Role Overview & Mandate
Executive Summary
Great that you're thinking about a career with BSI! We have a fantastic opportunity for an ambitious Marketing...
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Great that you're thinking about a career with BSI!
We have a fantastic opportunity for an ambitious Marketing Executive working with our Knowledge Solutions Marketing team.
This role will focused on the continuously growing our digital workflow tool, Compliance Navigator. You will work closely with the Marketing Manager to support the promotion of Compliance Navigator across the US and UK markets. You will take ownership for the execution, measurement and adaptation of marketing campaigns to international audiences.
Key Responsibilities:
- Contribute to the international growth and revenue delivery of Compliance Navigator.
- Form a year plan of key areas of focus and campaigns with the Marketing Manager.
- Execute and prioritise campaigns to aid in generation of leads using a full marketing mix (digital, content, direct, press, PR, exhibitions etc.)
- Manage the campaign schedule with the Marketing Manager, ensuring execution at the right time with maximum impact.
- Manage planning, developing, scheduling and coordinating of demand generation marketing campaigns.
- Determine the most effective channel for desired outcome.
- Help identify new channels, technique or tools to enhance campaigns and deliver revenue targets.
- Use systems and analytical tools to execute and measure the effectiveness of marketing activities.
- Manage and maintain digital content and copy across multiple channels such as website, shop, email and social media.
- Brief campaigns to key stakeholders (design agencies, print providers, copy writers, group marketing etc.).
- Work closely with the sales and wider marketing team to ensure collaboration and accuracy of marketing activities.
Skills and Experience:
- Previous experience in executing campaigns in a similar role.
- High level of attention to detail, organisation and time-management.
- Demonstrable experience using social media, google ads, email marketing tools.
- Previous experience working with a CRM.
- Strong ability to perform in a target driven commercial team & business.
- Ability to analyse and review campaign performance.
Desirable
- A marketing related degree or qualification would be advantageous.
- Experience working with SaSS in a marketing environment would be highly beneficial.
- Marketing experience within both UK and US markets would be desirable.
- Exposure to the medical devices industry would be favourable.
What we offer
We offer a highly competitive starting salary with 27 days annual leave with the opportunity to increase this to 30 days, company-paid private medical insurance, an excellent company-contributed pension scheme, and a wide range of flexible benefits that you can tailor to suit your life-style.
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Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.
BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.
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