Role Overview & Mandate
Executive Summary
Overview As a Research Manager, you will lead and shape the way research sits at the heart of all the work we do at Billion...
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Overview
As a Research Manager, you will lead and shape the way research sits at the heart of all the work we do at Billion Dollar Boy. You will help identify unique, thought provoking insights to represent the voice of the consumer and represent culture, underpinning our advertising ideas.
You will work closely with the client and internal teams to research markets, creators and conversations. Your work will be integral to support the Strategy and Creative teams shape industry leading approaches and work.
Responsibilities
You will be working within the Strategy team (reporting into the Strategy Director) and aligning closely with the Data, Paid Media and Account Management teams.
Supporting on a variety of new business and retained client work
Management of third party research tools and vendor relationships, ensuring we utilise them to their maximum potential across a range of briefs
Identifying where to get relevant qualitative and quantitative research
Working closely with the Data team to automate and innovate outputs
Helping to educate and upskill team members on how to best use research
Monitoring trends and conversations for always-on projects and reactive campaigns
Always asking questions, looking for new insights and using that knowledge to map opportunities for the future
Adept in lateral, analytical and strategic thinking; you will be able to apply creative thinking to business problems.
Skilful in differentiating an interesting observation from an informative and insightful piece of research.
Confident in understanding the updates, analytics and research capabilities of all the major social media platforms.
A strong understanding of how your work informs Strategy.
Highly numerate and able to understand, interpret and use complex and varied sources of data and statistics.
Strong and persuasive communicators, able to simplify research and strategic thinking.
Fascinated by human behaviour, social trends, and how ideas influence people.
Confident at presenting ideas and proactive in sharing thoughts and discoveries.
A genuine interest in influencer and creator marketing is a huge plus
About Billion Dollar Boy
Billion Dollar Boy offers global data & insight, strategy, creative, production, paid media and end to end campaign management using industry leading proprietary software to deliver highly effective & efficient creator led advertising campaigns at scale.
Since 2014, we have partnered with some of the world’s leading brands, including Heineken, King, Nintendo, PepsiCo, Campari Group, Primark, Shiseido, and L’Oreal.
Our client campaigns have been awarded at the 2022 Cannes Lions, Influencer Marketing Awards, Webby Awards, The Drum Awards and Adweek.
We were among the first global creator marketing agencies and we have evolved to be one of the world’s fastest-growing agencies, with offices in London, New York and New Orleans.
We view creator marketing as a discipline, not an add-on - and bring this perspective into all of our agency offerings, proving the true value of influencer integration.
Our people set us apart, and our vision is to set a new standard of advertising to change its culture for the better.
We are also an official marketing partner of Meta, TikTok and YouTube.
Our Culture
Billion Dollar Boy is a hyper-caffeinated transatlantic creative agency with 100+ employees and counting in London, New York and New Orleans. We are actively creating campaigns across 7 continents with top brands spanning categories of beauty, fashion, lifestyle, consumer goods, food and beverage and automotive. We are harnessing the power of influencers to win hearts, catch eyes and reinvent advertising as we know it.
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference. Outside working hours we enjoy regular socials, team lunches and team building.
Our Values
- Collaboration is key
- Creative to the core
- Quality at scale
- Integrity & Inclusion is everything
Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.
When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:
- Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
- Not discriminate unlawfully against any person;
- Select the best person for the job in terms of qualifications and abilities.
- This sets out our approach to equal opportunities and the avoidance of discrimination at work.
A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process.
