Role Overview & Mandate
Executive Summary
Analytics & Digital Marketing Manager London As a Barclays Analytics & Digital Marketing Manager,...
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Analytics & Digital Marketing Manager
London
As a Barclays Analytics & Digital Marketing Manager, you will be responsible for Barclays CIB’s marketing analytics strategy and reporting, employing your strategic and tactical skill sets to optimize marketing performance. For this role, it is essential that you also have an eye for data, knowledgeable curiosity, familiarity with digital media channels, and the ability to create insights-led reporting that support decision-making.
Barclays is one of the world's largest and most respected financial institutions, with 329 years of success, quality, and innovation behind us. We offer careers that provide endless opportunity – helping millions of individuals and businesses thrive and creating financial and digital solutions that the world now takes for granted.
Working Flexibly
We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognizes and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life. If you would like some flexibility, then please discuss this with the hiring manager, and your request will be reviewed subject to business needs.
We are currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. Please discuss the detail of the working pattern options for the role with the hiring manager.
What will you be doing?
• Spearheading the Corporate and Investment Bank’s integrated reporting across campaigns and channels, including its global website, social media, and paid media
- Setting the vision for best-in-class analytics reporting across platforms, from strategy to establishment and maintenance of consistent reporting tools
- Helping and supporting build a best-in-class data and analytics roadmap that obtains both short-term and long-term goals required to be a centre of analytic excellence
- Transforming raw data into insights, recommendations, and results with an emphasis on clear storytelling and driving actionable marketing and business recommendations
- Supporting the business in prioritizing high ROI enhancements to marketing programs, encouraging client interactions and collaboration to improve conversion metrics over time
- Ensuring consistent tracking and analysis of core marketing KPIs across various internal and external weekly/monthly/quarterly/annual reporting formats
- Assisting with and supporting the analysis and reporting on the effectiveness of new feature launches and content formats across digital channels
- Implementing and maintaining new and existing systems and tracking, including futureproofing addressability, website tagging and taxonomy schema
• Bachelor’s degree combined with previous experience in marketing analytics and/or digital media at media agency, creative agency or in-house marketing or analytics function
- Exceptional quantitative and storytelling skills with interpersonal skills to distil and visualize/present complex information to non-statistical stakeholders
- Demonstrated ability to identify, prioritize, design, develop, and implement advanced analytical solutions to complex business problems/opportunities
- Knowledge of marketing values and understanding of marketing strategy and mix to inform recommended actions
• Experience with and understanding of Datorama or similar visualization tools required
- Familiarity with and understanding of Adobe Analytics or similar tools required
- Knowledge and understanding of Salesforce Marketing Cloud or similar email marketing program is preferred
- Expertise in and understanding of Podtrac, Chartable or similar podcast analytics tools preferred
Where will you be working?
In the heart of Canary Wharf, our headquarters at Churchill Place boasts onsite amenities such as; a gym, staff restaurant and deli bar, and is easily accessible by tube and bus links. With a population of around 5000 staff the atmosphere is second to none with a real buzz being created around the offices within.
#LI-Hybrid
