Google Analytics Specialist

We’re looking for an experienced Google Analytics (GA) Specialist, who can deliver exceptional analytical capabilities. The role is London based working in our D2C office and sits within the Data Strategy & Analytics team. Your focus will be delivering best in-class marketing data analysis and insights, involving multiple workstreams covering strategy, research, implementation, BI and data science.

You will play a key role in the Data team, having a strong data mindset providing new methods, techniques, tools and systems. Supporting the Head of Data and Directors, you will also have a collaboration mindset, setting out objectives, utilising your previous experience and supporting team development, harnessing each person’s capabilities, and driving new initiatives forward.

About the role

• Defining measurement objectives, KPIs, and supporting metrics based on business and marketing strategy
• Building a deep understanding of marketing plans, goals and objectives to deliver comprehensive measurement, insights and test & learn optimisations
• Assessing the effectiveness of data sources, data capture techniques and improving data collection methods across channels
• Developing data strategy solutions, utilising technically advanced methods and integrating new GA features where appropriate
• Enhancing the existing analytics modelling, methodologies, and contributing to new ideas in modelling, dashboards, and data visualisation
• Playing an instrumental role in evolving and implementing new innovative measurement tools
• Identifying strategic opportunities through analysis and evaluation of our data and optimisations programmes
• Working with the stakeholders and developers to deploy robust data layers
• Utilising your GA and GTM technical expertise to drive new initiatives and developments
• Reviewing, evaluating and optimising technical implementation of tracking code and configuration across GA/GTM
• Creating processes and technical documentation to support best practices
• Liaising with stakeholders to communicate data requirements, governance, security, and data quality
• Developing data models and proof of concepts from research and external data sources

About you

• Strong analytical background with 5+ years’ expertise
• Advanced knowledge and experience of Google Analytics - 360 Suite & Data Studio
• Good knowledge of Google Tag Manager
• Excellent HTML & JavaScript knowledge and practical experience
• Significant use of web analytics platforms
• Knowledge of CRM systems and/or Mobile app reporting is a bonus

Non-technical requirements

• Good communicator and team player
• Self-motivator that enjoys working with data
• Creative problem-solving
• Strategic thinking
• Stakeholder and time management
• Commercial awareness

About us:

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have over 455,000 customers using our award-winning platform propositions to manage assets totalling more than £68.6 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1200 employees and have been named one of the Sunday Times ‘100 Best Companies to Work For’ for five consecutive years.

There are opportunities for growth and professional development for employees wanting to progress within their career including induction training and our study support scheme which is part of our benefits package.

There is an active programme of social events throughout the year, which are open to all employees.

What we offer:

• Generous holiday allowance of 25 days, increasing up to 30 days with service, plus bank holidays
• Holiday buy/sell scheme
• Hybrid working policy
• Casual dress code
• Discretionary bi-annual bonus
• Contributory pension scheme
• Buy as you earn share scheme
• Free shares scheme
• Paid study support for qualifications
• Enhanced maternity/paternity scheme from day one
• Bike loan
• Season ticket loan portal
• Discounted PMI and Dental
• Free gym
• Paid volunteering opportunities
• Free social events and more

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.